Lead Generation
Through our digital marketing strategies like email marketing, search engine optimization (SEO),PPC and account-based marketing, our lead generation experts will assist you in getting qualified leads. Get on board with us today and start getting your leads. Worry not as this will be done in a tailored manner to fit your needs and budget.
Mastering the Art of Lead Generation:
Strategies and Tactics for Business Growth
- The marketing world has changed such that we now create content that attracts people to come to us as opposed to pushing unwanted content into the wrong target audience.
- As a business, it is critical that Lead Generation is at the forefront of each digital marketing campaign you launch and that you understand what lead generation is in the context of digital marketing.
- The digital revolution has altered the way we conduct business. Gone are the days when putting out a newspaper advertisement or launching a leaflet campaign and knocking on doors was the only way to promote your business.
Lead Generation
The marketing world has changed such that we now create content that attracts people to come to
us as opposed to pushing unwanted content into the wrong target audience.
This is where Lead Generation comes in.
We’ll carry out your lead generation by the use of SEO, Paid Search and Paid Social below.
SEO
Give the buyer the Appropriate answers to their needs.
PAID SEARCH
Catch those actively Looking for your product / service.
PAID SOCIAL
You can send targeted information to the right audience.
Paid Search
Paid search, commonly known as pay-per-click (PPC) advertising, involves advertisers paying a fee each time their ad is clicked on SERPS (Search Engine Result Pages)
SEO
SEO is a strategic and usually organic approach aimed at enhancing your website's online visibility on search engines. Tweak&Click will guide you in obtaining organic SRPS by deploying the relevant SEO techniques.
Paid Social
Paid social basically refers to the strategic use of ads on social media platforms often targeted to specific audiences. Our Paid Social Specialists will help you leverage advanced targeting options and analytics to optimise your reach.
Interactive content
This is simply creative content, the one that captures attention. It's basically content that attracts and converts.
Comparisons & Listicles
There’s often a structured demand for your solution and the categories you associate it with. We'll walk with you in capturing this demand with expert comparison pieces.
Case studies
This is otherwise known as social proof. Social proof is a critical part of the B2B buyer’s journey just as product or service feedback is critical in B2C and D2C.
Email marketing
Email open rates are dropping and the lead scoring methods from content engagement are failing. We’ll help you re-strategise to provide value within the email itself.
Creatives and Ad Copy
Ad spend is one of the biggest culprits of wasted marketing budget in B2B companies. Tweak&Click will ensure that your copy and creatives are optimised to avoid such pitfalls.
Video content
Sadly, attention spans are dwindling therefore prospective clients are demanding more engaging content forms. Our team of specialists will explain complex propositions and walk with you through it.
Release the Potential of Your Brand:
Unlock the full potential of your brand with our lead generation experts. Our team will craft for YOU tailored strategies which resonate with your audience. This, in turn ill increase your brand awareness brand message across different digital platforms . We will leverage each digital platforms unique features to ensure that your brand is not only heard but felt as well.
Data-Driven Strategies.
In the world of Digital Marketing where Lead Generation is a core part, data is king. We analyze your target audience’s user behaviour, monitor latest trends, track key metrics then tweak and refine our strategies i a continuous manner. Our data-driven approach will ensure your brand stays abreast by adapting to evolving trends therefore maximizing your ROI.